Work

Patient stories, expert profiles and brand films for healthcare, arts and nonprofit clients. Each one starts with research and ends with a person on screen who sounds like themselves.

Better with Age: Colby’s Story · Abbott

John Versical, Producer & Cinematographer

Colby Groom was one of the youngest people ever to receive a lifesaving Abbott heart device. Now he’s paying it forward, advocating for heart research and raising money through a wine label he makes with his family.

  • Produced end to end for Abbott’s patient story series
  • Three-camera interview and b-roll, plus drone aerials and stills
  • Full grip and lighting package
Aerial of the Groom family vineyard at golden hourColby and his father walking the vineyard rowsColby’s father, Daryl Groom, in a sit-down interview

DP Jon Tichota · Cinematography Randy Riesen · Producer Will Shilling

Robert’s Story · Abbott

John Versical, Producer & Cinematographer

An injury during military service left Robert almost unable to move. With an Abbott neuromodulation device and NeuroSphere, Abbott’s patient-to-doctor platform, he’s now fully present for raising his young daughter.

  • Produced end to end for Abbott’s patient story series
  • Three-camera interview and b-roll, plus drone aerials and stills
  • Full grip and lighting package
Robert and his family walking a mountain roadRobert building blocks at the table with his daughterRobert and his wife walking with their daughter

DP Jon Tichota · Cinematography Randy Riesen · Producer Jeff Rosenthal

HeartMates with Damar Hamlin · Abbott

After his on-field cardiac arrest in January 2023, NFL safety Damar Hamlin became the first ambassador for Abbott HeartMates, a community where people living with heart conditions and their caregivers back each other up on the way to their own comebacks. This film follows HeartMates Draft Day, when the first team members got their jerseys.

Damar Hamlin and an Abbott physician holding a HeartMates jerseyDamar Hamlin making a heart with his handsDamar Hamlin playing with a young heart patient at a table

Bao Pham · Artists Serving Artists

John Versical, Producer, Writer & Cinematographer

By day, Bao Pham helps fellow artists at Blick. In the studio, he builds Asian-inspired faces and figures from watercolor, gouache and mixed media.

  • Concept, script and production for Blick’s staff-artist series
  • Cinematography of the artist and his process
Bao Pham smiling with a paintbrush in handBao Pham painting at his studio deskClose-up of a fine brush painting flowers in yellow

Producer Todd McGill · Editor Christina Smith

Jeff Spicer · Artists Serving Artists

John Versical, Producer, Writer & Cinematographer

Jeff Spicer works in pastel at a level of detail that borders on photographic. His subject is the male body and what gay men carry.

  • Concept, script and production for Blick’s staff-artist series
  • Cinematography of the artist and his process
Jeff Spicer pastel study of a figure by a riverHand drawing blue feathers in pastel pencilJeff Spicer studying his feathered pastel drawing up close

Producer Todd McGill

Cadmium Free Oil Colors · Utrecht

John Versical, Producer, Writer & Cinematographer

Utrecht has made paint in Brooklyn since 1949 and is still finding new ways to do it. Its cadmium-free oils aim for cadmium’s punch without the cadmium.

  • Concept, script and production of the launch film for Blick’s American-made house brand
  • Cinematography
Artist painting with Utrecht cadmium-free yellowHands holding two tubes of Utrecht oil colorUtrecht paint tubes on the Brooklyn filling line

DP Kimmer Olesak · Editor Christina Smith

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