The interview is the story. We know how to get it.
JCV Creative produces and shoots documentary-style video for brands, healthcare and nonprofits: patient stories, expert profiles, brand films and the b-roll that holds them together. Based in St. Louis, on location wherever the story is.
What we make
Patient & customer stories. The person whose life changed, in their own words, in the places that matter to them.
Expert & leadership profiles. Scientists, engineers and executives who are brilliant at the work and new to the camera.
Brand & nonprofit films. The why behind the organization, told through the people who live it.
Field production & crew hire. A seasoned producer-shooter with a full FX6 package, booked by the day.
Featured work
Better with Age: Colby’s Story · Abbott
John Versical, Producer & Cinematographer
Colby Groom was one of the youngest people ever to receive a lifesaving Abbott heart device. Now he’s paying it forward, advocating for heart research and raising money through a wine label he makes with his family.
Robert’s Story · Abbott
John Versical, Producer & Cinematographer
An injury during military service left Robert almost unable to move. With an Abbott neuromodulation device and NeuroSphere, Abbott’s patient-to-doctor platform, he’s now fully present for raising his young daughter.
Bao Pham · Artists Serving Artists
John Versical, Producer, Writer & Cinematographer
By day, Bao Pham helps fellow artists at Blick. In the studio, he builds Asian-inspired faces and figures from watercolor, gouache and mixed media.
Why it feels different
We do the homework. Before an interview we read the bios, the nomination letters, the patents. The follow-up questions show we know their work, and the answers sound like a person, not a press release.
Nobody gets a script. We don't send questions ahead. Rehearsed answers sound rehearsed, so we keep it a conversation.
Built for real places. Labs, offices, gowned-up manufacturing floors and living rooms. Small footprint, fast setup, out of the way.
How a project runs
Discovery call. Goals, audience, where the video will live, and the budget.
Pre-production. Story research, interview prep, locations, schedule and crew.
Shoot day. Interview and b-roll, with a wireless client monitor so you watch live from across the room.
Post. Edit, color, sound, captions, and cuts sized for every platform you'll post to.
On set
The kit
Sony FX6 and a7 V, Sigma glass from 14mm to 200mm, wireless client monitoring, four-channel audio, LED lighting and an FAA Part 107 drone. Full kit list for crew hire